He has profound experience working in several market research firms such as Nielsen, Indochina Research.
With over 16 years of experience in market research in different positions from FW, QC, Coding, DP, CS Marketing Research in both qualitative and quantitative applied in numerous projects by various methodologies (FGD, IDIs, IHVs, Tracking, Ad hoc, Sampling, door to door, Booster, CLT product test, CLT link trace, CLT cati, OLT, Mystery shopper, Retail, Census, Panel, ...) for different products from food, medicine, agriculture, electricity, FMCG, banking, technology, service etc.